Stop-motion animation

Barilla. Sign of Love

The goal of this case study is to explore the ways stop motion animation can be used in the food industry. For this project, we chose to create an animated ad for the Italian food company Barilla.

Guided by one of their slogans “A Sign of Love,” Barilla celebrates the idea that cooking for someone can be an expression of care.

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A plate of penne with tomato sauce and rosemary, with two red fabric hearts beside it

Mission

The mission is to connect the brand’s two core products - pasta and sauces - in a meaningful and memorable way, featuring their “A Sign of Love” slogan.

A single heart-shaped piece of pasta on a dark blue background

Creative Process

  1. Sketching the storyboard on a tablet: a plate of pasta with a heart and an arrow, titled Barilla, A Sign of Love
    1.

    Storyboarding

    Developing storylines, creating sketches for each animation.

  2. Behind the scenes: moving a box of Barilla penne above a blue bowl under a big studio light, with a rig holding it in place
    2.

    Production

    Preparing props and shooting the video using stop motion technique.

  3. Editing software: a mask drawn around the floating Barilla box, with keyframes on the timeline below
    3.

    Post-Production

    Editing the footage, applying masking and special effects, and designing the sound to enhance the story.

Outcome

A vertical stop-motion animation tailored for social media (reels). Dynamic and vibrant, it showcased the product while naturally including the “A Sign of Love” slogan in a way that felt authentic and successfully conveyed the values of the brand.

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Case studies

Box of Barilla penne pierced by a cupid's arrow, floating above a blue bowlYou are here
Stop-motion animation

Barilla
Sign of Love

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